Marketing

Marketing

EnglishPaperback
Armstrong, Gary
Pearson Education Limited
EAN: 9780273750017
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Detailed information

"Our goal with the first European edition of Marketing: an introduction has been to retain the great strengths of the US original"--Preface.
EAN 9780273750017
ISBN 0273750011
Binding Paperback
Publisher Pearson Education Limited
Publication date August 16, 2011
Pages 648
Language English
Dimensions 226 x 309 x 26
Country United Kingdom
Readership Tertiary Education
Authors Armstrong, Gary; Kotler, Philip
Illustrations col. Illustrations
Edition Global ed of 10th revised ed