Illogical Stories how to change minds in an unreasonable world

An entertaining guide to human nature that reveals how people really make big choices.What makes somebody change their world view completely? Why do some people refuse to alter their perceptions, despite prevailing evidence that says they should? And how can you persuade them to change their minds? Eleanor Gordon-Smith meets six ordinary people who made life-altering decisions and explores the limits of human reason and persuasion.