Doing Business in Emerging Markets

Doing Business in Emerging Markets

EnglishEbook
Cavusgil, S Tamer
SAGE Publications
EAN: 9781529760293
Available online
CZK 1,632
Common price CZK 1,813
Discount 10%
pc

Detailed information

Written by leading scholars, this new third edition provides readers with a comprehensive and authoritative examination of emerging markets across the globe.Fully updated in light of the COVID-19 pandemic and other recent macro drivers, the authors present analytical frameworks, tools and best practice insights to help readers develop a critical understanding of the growth economies presented within the book, alongside their common characteristics, evolution, and significance in the global economy.Making use of original cases encompassing countries including Brazil, China, Russia, Thailand, Turkey and Uzbekistan, the authors explore the unique challenges and opportunities for emerging markets throughout the world today, including the rising middle class, partnering, and negotiation techniques. This text is essential reading for international business students, researchers and practitioners focused on business in emerging markets.
EAN 9781529760293
ISBN 1529760291
Binding Ebook
Publisher SAGE Publications
Publication date March 31, 2021
Pages 376
Language English
Country United Kingdom
Authors Cavusgil, S Tamer; Ghauri, Pervez N; Liu, Leigh Anne