Business

Business

EnglishPaperback / softback
Pride William M.
Cengage Learning, Inc
EAN: 9781439037515
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Detailed information

The tenth edition of this best-selling introductory text features an up-to-date, comprehensive survey of the functional areas of business: management, marketing, accounting, finance, and information technology. Core topics highlighted within these areas include ethics and social responsibility, forms of business ownership, small business concerns, and international issues. New coverage in this edition more closely examines cutting-edge topics like the 2008 economic crisis, green business,and sustainability. In addition to updating and revitalizing the content, the authors have redesigned the entire textbook program to highlight its strengths as the most accessible and student friendly program on the market. The new online resources no longer require a passkey and put students on the path to success and mastery through premium online study content, including ACE Plus practice tests, flashcards, MP3 audio chapter summaries and quizzes, interactive games, and Career Snapshots.
EAN 9781439037515
ISBN 1439037515
Binding Paperback / softback
Publisher Cengage Learning, Inc
Publication date September 1, 2010
Pages 704
Language English
Dimensions 216 x 276 x 24
Country United States
Readership Undergraduate
Authors Hughes Robert J.; Kapoor Jack R.; Pride William M.
Illustrations col. Illustrations
Edition International ed