Handbook of Research on Pathways and Opportunities Into the Business of Esports

Handbook of Research on Pathways and Opportunities Into the Business of Esports

EnglishHardbackPrint on demand
IGI Global
EAN: 9781799873006
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Delivery on Tuesday, 27. of May 2025
CZK 9,765
Common price CZK 10,850
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Detailed information

Esports have attracted considerable attention over the past few years and become an industry that is projected to continue to increase rapidly. Intersecting with the esports industry are organizations and businesses that develop and support the esports game experience. Included is the entrepreneurial spirit of gamers, who are interested in creating their own career paths through capturing and posting gaming microassists on different public venues that are driven by advertising dollars, invitational competition monetary winnings, and other forms of marketing their expertise for financial gain. All these organizations and industries form satellites of career opportunities as well as opportunities for research and enhanced forward-leaning study. Such career opportunities can be explicitly addressed within the structure of university degree and micro-credential certificate programs, some of which have begun to offer esports-directed degrees, but most of which have not yet moved from esports clubs into a recognition of the business and industry monetization of esports.

The Handbook of Research on Pathways and Opportunities Into the Business of Esports addresses the intersection of esports gaming and the business and industry of esports, rather than an exploration of the video games themselves. It is the supporting and intersecting industry driven by esports and the vast opportunities this brings that are the foci of this book. Covering topics including digital learning, esport marketing curriculum, and gaming culture, this text is essential for business professionals, industry analysts, entrepreneurs, managers, coaches, marketers, advertisers, brand managers, university and college administrators, faculty and researchers, students, professors, and academicians.

EAN 9781799873006
ISBN 1799873005
Binding Hardback
Publisher IGI Global
Publication date June 29, 2021
Pages 473
Language English
Dimensions 279 x 216
Country United States
Readership Professional & Scholarly
Editors Crawford, Caroline M.
Manufacturer information
The manufacturer's contact information is currently not available online, we are working intensively on the axle. If you need information, write us on helpdesk@megabooks.sk, we will be happy to provide it.

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