Packaging Design

Packaging Design

EnglishHardback
van Uffelen, Chris
Braun Publishing
EAN: 9783037681398
On order
Delivery on Monday, 14. of April 2025
CZK 968
Common price CZK 1,075
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Detailed information

Product packaging has first of all to fulfill functional demands such as structural stability, air-tightness or air-permeability, information requirements and cost effectiveness. However, it is much more than just a kind of container made of glass, wood oder plastic protecting its contents: it is also the face of the product. Like the façade of a building, the package gives an impression of what lies behind it. Packaging is a crucial means to induce a consumer to try a product. Studies show that it has less than three seconds to grab the attention of the customer. Along with the classics of the age of mass-consumption, this title presents many examples of innovative contemporary solutions that are on a par with some of the packaging legends like the sculptural shape of a Coca-Cola bottle.
EAN 9783037681398
ISBN 303768139X
Binding Hardback
Publisher Braun Publishing
Publication date May 28, 2013
Pages 240
Language English
Dimensions 285 x 215
Country Switzerland
Readership General
Authors Van Uffelen, Chris
Illustrations Illustrated in colour throughout
Manufacturer information
The manufacturer's contact information is currently not available online, we are working intensively on the axle. If you need information, write us on helpdesk@megabooks.sk, we will be happy to provide it.

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