International Marketing (cateora)

International Marketing (cateora)

EnglishHardback
Graham, John
McGraw-Hill Education - Europe
EAN: 9780073529974
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Detailed information

International Marketing by Cateora, Gilly, and Graham has been a pioneer in the field of international marketing. The authors continue to set the standard in this edition with new and expanded topics that reflect the swift changes of the competitive global market, as well as increased coverage of technology's impact on the international market arena. Now with over 100 new academic articles and their findings integrated into this 16th edition!

Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, International Marketing helps students to see the cultural and environmental uniqueness of any nation or region. The 16th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated learning tools and teaching resources.
EAN 9780073529974
ISBN 0073529974
Binding Hardback
Publisher McGraw-Hill Education - Europe
Publication date November 16, 2012
Pages 672
Language English
Dimensions 277 x 218 x 28
Country United States
Readership Tertiary Education
Authors Cateora, Philip; Gilly, Mary; Graham, John
Edition 16 Revised edition
Series Irwin Marketing
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