Applied Calculus

Calculus has had a bad reputation. However, the knowledge of math has the ability to help one make better decisions in a professional and personal setting.

Unique to most calculus textbooks, Applied Calculus: Emphasis on Business Decisions encourages students to start doing calculus right away, and save some of the theory until they have a better and more intellectual basic understanding of what a derivative is and why it's important. 

Functional for non-math majors in the fields of managerial, life, and social sciences, Applied Calculus: Emphasis on Business Decisions:

• focuses more on the application to real world functions and interpretation and less on underlying proofs.
• primarily addresses both differential and integral calculus for single variable algebraic, exponential, logarithmic functions, and touches on the calculus of multivariable functions.
• encourages students to look at problems holistically and not piecemeal, as is often the case in most textbooks.
• infuses technology throughout the publication by using the algebraic functionality of the TI, SOLVER, and Descartes Rule of Signs.
• includes algebra review content in the appendices to helps students that have been away from math for a time.
• motivates students to view the first and second derivatives not as separate entities, but jointly when completely analyzing a function analysis.