Rhetoric and Ethics in the Cybernetic Age

Rhetoric and Ethics in the Cybernetic Age

EnglishHardbackPrint on demand
Pruchnic Jeff
Taylor & Francis Ltd
EAN: 9780415840347
Print on demand
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It has become increasingly difficult to ignore the ways that the centrality of new media and technologies — from the global networking of information systems and social media to new possibilities for altering human genetics — seem to make obsolete our traditional ways of thinking about ethics and persuasive communication inherited from earlier humanist paradigms. This book argues that rather than devoting our critical energies towards critiquing humanist touchstones, we should instead examine the ways in which media and technologies have always worked as crucial cultural forces in shaping ethics and rhetoric. Pruchnic combines this historical itinerary with critical interrogations of diverse cultural and technological sites — the logic of video games and artificial intelligence, the ethics of life extension in contemporary medicine, the transition to computer-automated trading in world stock markets, the state of critical theory in the contemporary humanities — along with innovative analyses of the works of such figures as the Greek Sophists, Kenneth Burke, Martin Heidegger, Michel Foucault, Friedrich Nietzsche, and Gilles Deleuze. This book argues that our best strategies for crafting persuasive communication and producing ethical relations between individuals will be those that creatively replicate and appropriate, rather than resist, the logics of dominant forms of media and technology.

EAN 9780415840347
ISBN 0415840341
Binding Hardback
Publisher Taylor & Francis Ltd
Publication date August 27, 2013
Pages 220
Language English
Dimensions 229 x 152
Country United Kingdom
Readership Postgraduate, Research & Scholarly
Authors Pruchnic Jeff
Illustrations 3 Halftones, black and white
Series Routledge Studies in Rhetoric and Communication