Strategies for High-Tech Firms

Strategies for High-Tech Firms

EnglishPaperback / softbackPrint on demand
Rao, P.M.
Taylor & Francis Ltd
EAN: 9780765617989
Print on demand
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Detailed information

This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.
EAN 9780765617989
ISBN 0765617986
Binding Paperback / softback
Publisher Taylor & Francis Ltd
Publication date February 8, 2013
Pages 248
Language English
Dimensions 246 x 174
Country United Kingdom
Readership General
Authors Klein Joseph A.; Rao, P.M.