Integrated Digital Marketing in Practice

Integrated Digital Marketing in Practice

EnglishPaperback / softback
Corcoran, Andrew
Cambridge University Press
EAN: 9781009204378
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Detailed information

Integrated Digital Marketing in Practice is a comprehensive guide to the transformative effect of digital technologies on all of the key practices of marketing. Considering a broad range of organization types, sizes and markets, this book provides an all-encompassing view of how digital technologies help marketers understand, anticipate and deliver on customer needs as efficiently and effectively as possible. Students will benefit from the clear structure and rich learning features, including case studies, key concepts in brief, digital and research insight boxes, review questions and skills development boxes. Instructor resources include model answers to practice exam questions, teaching slides, group discussion ideas, and practice activities.
EAN 9781009204378
ISBN 1009204378
Binding Paperback / softback
Publisher Cambridge University Press
Publication date April 13, 2023
Pages 400
Language English
Dimensions 243 x 168 x 17
Country United Kingdom
Readership General
Authors Corcoran, Andrew
Illustrations Worked examples or Exercises
Manufacturer information
The manufacturer's contact information is currently not available online, we are working intensively on the axle. If you need information, write us on helpdesk@megabooks.sk, we will be happy to provide it.

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