Online Advertising and Promotion

Online Advertising and Promotion

EnglishHardbackPrint on demand
Hanafizadeh, Payam
Idea Group,U.S.
EAN: 9781466608856
Print on demand
Delivery on Monday, 24. of February 2025
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Detailed information

Online Advertising and Promotion: Modern Technologies for Marketing educates executives and students on how to meet online advertising and Internet marketing challenges for both present and future tactics. The book will outline the changes and challenges that have impacted how online advertising decisions are being made and how decision-makers are getting their information in an online world.
EAN 9781466608856
ISBN 1466608854
Binding Hardback
Publisher Idea Group,U.S.
Publication date April 30, 2012
Pages 248
Language English
Country United States
Readership General
Authors Behboudi, Mehdi; Hanafizadeh, Payam
Series Advances in Marketing, Customer Relationship Management, and E-Services