Social License

Social License

EnglishHardback
Morrison, John
Palgrave Macmillan
EAN: 9781137370716
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Detailed information

A distinctive and direct guide to legitimacy in business, focusing on the new benchmark of a 'Social License to Operate'. Featuring case studies of what is and isn't working, this book explains how business owners and CSR professionals can integrate legitimacy into the heart of their company strategy, beyond CSR and good PR.  
EAN 9781137370716
ISBN 1137370718
Binding Hardback
Publisher Palgrave Macmillan
Publication date August 27, 2014
Pages 187
Language English
Dimensions 216 x 140
Country United Kingdom
Readership Professional & Scholarly
Authors Morrison, John
Illustrations XIII, 187 p.
Manufacturer information
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