Business of iOS App Development

Business of iOS App Development

EnglishPaperback / softbackPrint on demand
Wooldridge Dave
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
EAN: 9781430262381
Print on demand
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Detailed information

Updated and expanded for the new Apple iOS8, The Business of iOS App Development, Third Edition shows you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store.

This book is written by experienced developers with business backgrounds, taking you step-by-step through cost-effective marketing techniques that have proven successful for professional iOS app creators—perfect for independent developers on shoestring budgets. No prior business knowledge is required.

The phenomenal success of the iPhone, iPad and the iPod touch have ushered in a "gold rush" for developers, but with well over a million apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iOS app requires a lot of organization and some strategic planning. This is the book you wish you had read before you launched your first app!

EAN 9781430262381
ISBN 1430262389
Binding Paperback / softback
Publisher Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Publication date October 25, 2014
Pages 440
Language English
Dimensions 254 x 178
Country Germany
Readership General
Authors Pierce Taylor; Wooldridge Dave
Illustrations XX, 440 p. 167 illus.
Edition 3rd ed.