International Marketing

International Marketing

EnglishPaperback / softback
Cateora, Philip
McGraw-Hill Education
EAN: 9781259253065
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Detailed information

Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 17th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cultural and environmental uniqueness of any nation or region. In addition to coverage of technology's impact on the international market arena, the 17th edition of International Marketing features new topics that reflect recent changes in global markets, updated teaching resources, and new learning tools including McGraw-Hill's Connect with its adaptive SmartBook that lets instructors assign textbook readings and incentivize students' engagement with course content. Click "Features" below for more.
EAN 9781259253065
ISBN 1259253066
Binding Paperback / softback
Publisher McGraw-Hill Education
Publication date March 16, 2016
Pages 704
Language English
Dimensions 285 x 224 x 25
Country United States
Readership General
Authors Cateora, Philip; Gilly, Mary; Graham, John
Edition 17 ed
Manufacturer information
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