Advertising International

Advertising International

EnglishPaperback / softbackPrint on demand
Mattelart Armand
Taylor & Francis Ltd
EAN: 9780415050647
Print on demand
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Detailed information

A survey of the changes in the advertising industry in the last twenty years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying.
EAN 9780415050647
ISBN 0415050642
Binding Paperback / softback
Publisher Taylor & Francis Ltd
Publication date October 17, 1991
Pages 256
Language English
Dimensions 234 x 156
Country United Kingdom
Authors Mattelart Armand
Series Comedia