Writing Online Rhetoric for the Digital Age

Writing Online Rhetoric for the Digital Age

EnglishPaperback / softback
Pullman, George
Hackett Publishing Co, Inc
EAN: 9781624664588
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"Contrary to the old adage about finding new names for old things, Writing Online: Rhetoric for the Digital Age gives new life and new meaning to old names. The book and its companion website transform ancient rhetoric as a process of oral composition—invention, arrangement, memory, style, and delivery—into a digital rhetoric, a dynamic process of writing for the World Wide Web: dynamic because it shows not only how to write in a Web-based medium but, more importantly, how to learn and adapt to a medium that is constantly evolving and changing. Unlike conventional books that provide specific solutions to specific problems, Writing Online reenacts the process of solving Web-based writing problems, explaining everything from how to create a simple web page to how to develop a sophisticated content management system and everything in between: HTML, HTML5, CSS, JavaScript, PHP, and much more. As a digital rhetoric, moreover, Writing Online recreates the ancient processes of oral composition for a digital era. Digital invention becomes a push-pull process of transmitting information via searches, alerts, news aggregators, and read-write algorithms. Digital arrangement becomes a question-and-answer process inviting multiple responses via intuitive navigation systems and dynamic patterns of organization. Digital memory transforms the ancient memory palace into a dynamic, programmable content management system. Digital style provides computer-based tools to enhance writers’ word choice, argumentative structures, and feedback. Digital delivery resituates speakers and writers in onscreen environments that balance functionality and aesthetics for optimum responsiveness and usability."
—James P. Zappen, Professor, Department of Communication and Media, Rensselaer Polytechnic Institute
EAN 9781624664588
ISBN 162466458X
Binding Paperback / softback
Publisher Hackett Publishing Co, Inc
Publication date March 1, 2016
Pages 224
Language English
Dimensions 216 x 140
Country United States
Readership General
Authors Pullman, George