Clear and to the Point

Clear and to the Point

EnglishPaperback / softbackPrint on demand
Kosslyn Stephen M.
Oxford University Press Inc
EAN: 9780195320695
Print on demand
Delivery on Tuesday, 4. of February 2025
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Common price CZK 876
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Detailed information

Making PowerPoint presentations that are clear, compelling, memorable, and even enjoyable is not an obscure art. In this book, Stephen Kosslyn, a renowned cognitive neuroscientist, presents eight simple principles for constructing a presentation that takes advantage of the information modern science has discovered about perception, memory, and cognition. Using hundreds of images and sample slides, he shows the common mistakes many people make and the simple ways to fix them. For example, never use underlining to emphasize a word, the line will cut off the bottom of letters that have descending lines (such as p and g), which interferes with the brain's ability to recognize text. Other tips include why you should state your conclusion at the beginning of a presentation, when to use a line graph versus a bar graph, and how to use color correctly. By following Kosslyn's principles, anyone will be able to produce a presentation that works!
EAN 9780195320695
ISBN 0195320697
Binding Paperback / softback
Publisher Oxford University Press Inc
Publication date September 20, 2007
Pages 240
Language English
Dimensions 180 x 253 x 14
Country United States
Authors Kosslyn Stephen M.
Illustrations 15 colour illustrations and 112 black & white illustrations