Brand Fusion

Brand Fusion

EnglishEbook
Smith, Terry
De Gruyter
EAN: 9783110718638
Available online
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Detailed information

Finalist in the Business: Marketing & Advertising category of the Best Book Awards 2023 awarded by American Book Fest and also in the Marketing - Branding category of the Goody Business Book Awards 2023 Brand Fusion: Purpose-driven brand strategy presents a compelling case for what consumers, customers, employees, and wider society are now demanding from companies - the development of brands that deliver profit with purpose, are sustainable, and create mutually beneficial meaning. It fuses theory-practice-application to purpose-driven brand strategies in order to develop a unique approach that has comprehensive theoretical underpinning as well as practical and thought-provoking lessons from industry. Data-driven case studies from a broad range of brands and contexts show the application of this learning-from micro-brands to corporates; charities to technology companies; retirement villages to aspiring high-growth start-ups. Brand Fusion: Purpose-driven brand strategy is an in-depth analysis of the philosophy and practice behind creating a purposeful brand.
EAN 9783110718638
ISBN 3110718634
Binding Ebook
Publisher De Gruyter
Publication date July 5, 2022
Pages 620
Language English
Country Uruguay
Authors Smith, Terry; Williams, Tom
Manufacturer information
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