Multisensory Design of Retail Environments

Multisensory Design of Retail Environments

EnglishEbook
Sarstedt, Marko
Springer Fachmedien Wiesbaden
EAN: 9783658412425
Available online
CZK 1,077
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Detailed information

Online retailers have gained massive popularity in recent years, plunging large parts of brick-and-mortar retail into an existential crisis. In order to survive in times of growing online retail, brick-and-mortar retailers must become aware of their unique potential to address non-digitizable consumer needs and transform retail environments into places of experience and discovery. A key building block for achieving this aim lies in the creation of sensory experiences that motivate consumers to enter and linger in stationary retail environments.But how? To answer this question, this volume provides insights into the latest research results from sensory marketing on vision, sound, and scent. The authors describe the sometimes surprising effects of sensory cues on consumer behavior and provide clear recommendations for marketing practice. Readers of this book have access to videos via a dedicated app: simply download the SN More Media appfree of charge, scan a link with the play button and immediately play the video on your smartphone or tablet.
EAN 9783658412425
ISBN 3658412429
Binding Ebook
Publisher Springer Fachmedien Wiesbaden
Publication date August 29, 2023
Language English
Country Germany
Authors Adler, Susanne; Imschloss, Monika; Sarstedt, Marko
Series Science meets Practice