Brand New World

Brand New World

EnglishEbook
Kay, Sarah J
Distributed By Ingram Spark
EAN: 9781737246923
Available online
CZK 616
Common price CZK 684
Discount 10%
pc

Available formats

Detailed information

Brand New World equips next-generation CEOs and CMOs to embrace creative thinking, feel confident in making impactful billion-dollar choices, and harness the power of their brand and leadership teams to create a bold future.Humanity faces complex global challenges. People around the world want to make progress towards a better life, community, and world and they expect brands to play a role in creating this bold future. Brand New World is a clarion call to recognise that it's no longer enough for leaders of powerful brands to be motivated only by financial growth.The biggest brands have the resources to bring people with shared vision and values together and to mobilise change through their voice on a scale large enough to make a difference. CEOs and CMOs hold the keys to creating a better world but they face significant barriers to leveraging the power of brands to supercharge humanity's progress.Brand New World explains how to:* Develop a brand vision and strategy which articulates the brand's role in creating a bold future.* Align resources to create measurable value for all stakeholders beyond financial growth.* Encourage next-generation leaders to make choices about how they lead your brand.
EAN 9781737246923
ISBN 1737246929
Binding Ebook
Publisher Distributed By Ingram Spark
Publication date June 16, 2021
Pages 144
Language English
Country Uruguay
Authors Kay, Sarah J