Facebook Usage in the 2019 Presidential Election in Nigeria

Facebook Usage in the 2019 Presidential Election in Nigeria

EnglishPaperback / softback
GBASHA, Cyprian Terhemba
LAP Lambert Academic Publishing
EAN: 9786208063597
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Detailed information

The study titled "Facebook Usage in the 2019 Presidential Election in Nigeria" examined how Facebook served as an educational tool during the 2019 presidential elections. Utilizing the Uses and Gratification Theory and a survey research design, the study found that a significant number of respondents encountered daily election-related information on Facebook, particularly in picture format, which was highly educative. The study revealed that Facebook was an effective source of electoral information, with 69.2% of respondents affirming its impact. The study concludes that Facebook played a crucial role in political education during the election and recommends that while Facebook is a powerful tool, its use should be ethically regulated to prevent negative elements like abusive campaigns.
EAN 9786208063597
ISBN 6208063590
Binding Paperback / softback
Publisher LAP Lambert Academic Publishing
Publication date August 28, 2024
Pages 84
Language English
Dimensions 229 x 152 x 5
Authors GBASHA, Cyprian Terhemba; Hassan, Bridget; MTSOR, Lilian Doofan