E-Myth Revisited

E-Myth Revisited

EnglishPaperback / softback
Gerber Michael E.
HarperCollins Publishers Inc
EAN: 9780887307287
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E-Myth \ 'e-,'mith\ n 1: the entrepreneurial myth: the myth that most people who start small businesses are entrepreneurs 2: the fatal assumption that an individual who understands the technical work of a business can successfully run a business that does that technical work Voted #1 business book by Inc. 500 CEOs. An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business. Gerber walks you through the steps in the life of a business-from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed-and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. The E-Myth Revisited will help you grow your business in a productive, assured way.
EAN 9780887307287
ISBN 0887307280
Binding Paperback / softback
Publisher HarperCollins Publishers Inc
Publication date March 29, 2001
Pages 288
Language English
Dimensions 203 x 135 x 16
Country United States
Authors Gerber Michael E.