Développer le secteur des petites et micro-entreprises grâce aux TIC au Kenya

Développer le secteur des petites et micro-entreprises grâce aux TIC au Kenya

FrenchPaperback / softback
Thomas Okoth, Oyaro
Editions Notre Savoir
EAN: 9786208343934
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Delivery on Monday, 27. of January 2025
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Common price CZK 1,173
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Detailed information

L'objectif de cet ouvrage est de fournir un cadre permettant de stimuler la croissance des TPE. Les micro et petites entreprises (MPE) sont considérées à juste titre comme le moteur de la croissance économique dans les pays développés et en développement. Cependant, en raison du manque d'informations, leur croissance a été entravée, car la plupart d'entre elles se concentrent sur le marché local, en vendant des produits presque similaires. Le livre explore la manière dont les technologies de l'information et de la communication peuvent être utilisées pour fournir des informations qui améliorent la conception et l'emballage des produits des TPE, élargissent leurs marchés, augmentent l'accès aux services financiers et de crédit, mais surtout permettent d'obtenir des informations réglementaires de manière plus pratique, en particulier pour les TPE rurales. Le livre propose la création de bases de données nationales reliées à diverses organisations de soutien aux TPE et à des télé-centres dans les zones rurales, qui peuvent facilement fournir des informations aux TPE.
EAN 9786208343934
ISBN 6208343933
Binding Paperback / softback
Publisher Editions Notre Savoir
Publication date November 30, 2024
Pages 64
Language French
Dimensions 229 x 152 x 4
Authors John, Onunga; Thomas Okoth, Oyaro

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