Enhancing Social Marketing in Zimbabwe

Enhancing Social Marketing in Zimbabwe

EnglishPaperback / softbackPrint on demand
Moyo, Matilda
LAP Lambert Academic Publishing
EAN: 9783838302843
Print on demand
Delivery on Friday, 28. of February 2025
CZK 1,562
Common price CZK 1,735
Discount 10%
pc
Do you want this product today?
Oxford Bookshop Praha Korunní
not available
Librairie Francophone Praha Štěpánská
not available
Oxford Bookshop Ostrava
not available
Oxford Bookshop Olomouc
not available
Oxford Bookshop Plzeň
not available
Oxford Bookshop Brno
not available
Oxford Bookshop Hradec Králové
not available
Oxford Bookshop České Budějovice
not available
Oxford Bookshop Liberec
not available

Detailed information

Social marketing has become a viable option for managing problems like substance abuse in the first world. Africa faces major challenges, including HIV/AIDS and poverty, all of which require behavior and policy change through a social marketing approach. Despite the establishment of numerous non-governmental organizations (NGO), tackling diverse social issues, their impact on behaviour or policy change remains minimal. While social marketing could help address some of Africa's current challenges, its impact is diluted by limited academic literature that is relevant to its application within the continent's context. Social marketing presents a dynamic new solution to old challenges for Africa, as reflected in this book. Drawing lessons from Zimbabwe through a case study, the book illustrates how Public Service International (PSI)'s social marketing strategies contributed towards reducing the country's HIV prevalence. It explains how these concepts can be applied to diverse social issues. The analysis could help agents of change to effectively transform lives positively. It should be useful to professionals, the public sector and academics involved in behavior and policy change.
EAN 9783838302843
ISBN 3838302842
Binding Paperback / softback
Publisher LAP Lambert Academic Publishing
Publication date May 15, 2010
Pages 128
Language English
Dimensions 229 x 152 x 8
Country Germany
Readership General
Authors Moyo, Matilda