Business-to-business relationships

Business-to-business relationships

EnglishPaperback / softbackPrint on demand
Hingley, Martin
LAP Lambert Academic Publishing
EAN: 9783838367460
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Detailed information

This book constitutes analysis of a collection of works published in international business and marketing journal papers, underpinning a review of the subject of Relationship Marketing (RM) in the context of business-to-business marketing exchange. Case material supporting this thesis contributes context for the study of business relationships from the viewpoint of stakeholders and their organisations engaged in partnered and network interaction.
EAN 9783838367460
ISBN 3838367464
Binding Paperback / softback
Publisher LAP Lambert Academic Publishing
Publication date May 24, 2010
Pages 336
Language English
Dimensions 229 x 152 x 19
Country Germany
Readership General
Authors Hingley, Martin
Manufacturer information
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