America Through the Eyes of China and India

America Through the Eyes of China and India

EnglishHardbackPrint on demand
Sherman, Edward D.
Continuum Publishing Corporation
EAN: 9780826422705
Print on demand
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America has long exported its network and cable programming abroad, but with a changing world comes a changing dynamic. As global centers of power shift, and wealth becomes redistributed, and perhaps even re-centered, vast audiences which have never before had contact with American television will begin to gain access to the full wealth and abundance of American programming. The opening of new markets and new audiences, particularly within the growing superpowers of China and India, presents us with a novel situation. It is one thing for a show like "The OC" to be played in a nation like England, where the cultural and religious differences with the United States are not that profound, and quite another for it to air in a nation like India, where arranged marriages, the caste system, and pervasive poverty are still everyday realities. "America Through the Eyes of China and India" explores the dynamics of television, identity, and cultural communication, providing a new lens for encountering, interpreting, and judging American culture and the American identity.
EAN 9780826422705
ISBN 0826422705
Binding Hardback
Publisher Continuum Publishing Corporation
Publication date September 9, 2010
Pages 184
Language English
Dimensions 216 x 138
Country United States
Readership Postgraduate, Research & Scholarly
Authors Sherman, Edward D.