What is e-business?

What is e-business?

EnglishHardback
Li Feng
John Wiley and Sons Ltd
EAN: 9781405125574
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Detailed information

Based on fifteen years’ experience teaching e-Business modules, Feng Li takes the reader through the vast range of topics and issues surrounding e-business. This much-needed new text gives business and technology students the integrated framework they need to interpret conflicting and rapidly changing business phenomena.

  • A coherent introduction to e-business.
  • Features case studies of the transformation of various industries, including banking, the music industry, e-tailing, the telecoms industry, and e-public services.
  • Discusses emerging issues such as privacy, security, identity and presence in the cyber world, Internet marketing, legal, regulatory, social and political issues.
  • Supported by online lecturer and student resources, available soon.
EAN 9781405125574
ISBN 1405125578
Binding Hardback
Publisher John Wiley and Sons Ltd
Publication date August 21, 2006
Pages 272
Language English
Dimensions 253 x 178 x 25
Country United Kingdom
Authors Li Feng