Marketing Techniques for Educational Programs

Marketing Techniques for Educational Programs

EnglishPaperback / softbackPrint on demand
Guillen Solorzano, Eduardo
LAP Lambert Academic Publishing
EAN: 9783838385631
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Detailed information

In this book we aim to evaluate to what extent the strategic marketing planning process is applicable to an educational institution, and secondary to present how this can be achieve by developing a sample strategic marketing plan for a specific MBA. Following an explanatory introduction, a literature review is developed, concerning marketing as a general discipline, the application of marketing techniques to educational institutions, and the strategic marketing plan as a document. With regard to the first aim, the creation of an applicable strategic marketing plan indicates that the development the strategic marketing planning process is feasible and necessary for educational institutions in order to succeed and to enhance their image in the marketplace. With regard to the second aim, using the strategic framework provided in the literature review, an appropriate model is developed and applied to a generic MBA, showing the benefits a marketing plan can achieve, even in the educational field.
EAN 9783838385631
ISBN 3838385632
Binding Paperback / softback
Publisher LAP Lambert Academic Publishing
Publication date March 3, 2011
Pages 96
Language English
Dimensions 229 x 152 x 6
Country Germany
Readership General
Authors Guillen Solorzano, Eduardo; Martinez Carballo, Manuel; Pedreira Souto, Nieves
Manufacturer information
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