Competitive Success

Competitive Success

EnglishPaperback / softback
Davis, John A.
John Wiley & Sons Inc
EAN: 9780470998229
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Detailed information

Competitive Success: How Branding Adds Value explains how companies can realize substantial competitive advantages and gains in financial and perceptive value if they develop a brand-centric philosophy. It describes the latest brand frameworks, emphasizing their practical applications. 

The book presents a comprehensive review of the entire brand spectrum, including:

  • Brand strategy
  • Implementation
  • Customer/brand insight
  • Resource allocation
  • Performance measurement
EAN 9780470998229
ISBN 0470998229
Binding Paperback / softback
Publisher John Wiley & Sons Inc
Publication date December 22, 2009
Pages 422
Language English
Dimensions 231 x 185 x 23
Country United States
Readership Professional & Scholarly
Authors Davis, John A.
Edition 1. Auflage
Manufacturer information
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