Stranger's Long Neck

Stranger's Long Neck

EnglishPaperback / softbackPrint on demand
McGovern Gerry
Bloomsbury Publishing PLC
EAN: 9781408114421
Print on demand
Delivery on Tuesday, 22. of April 2025
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Detailed information

The Stranger's Long Neck is a practical guide for any manager wishing to improve their organisation's online performance. Web content specialist, Gerry McGovern, explains that all websites have a small set of tasks, or 'long necks', that are important to its customers and that must be easy to complete or customers will go elsewhere. The Stranger's Long Neck shows how to tune in effectively to what your customers want - and then deliver it with aplomb. Understanding customer needs can be a difficult task when customers are 'strangers', in that he or she is always 'on the outside', particularly so in an online environment. Using case studies including Tetra Pak, Microsoft and the NHS, and illustrated with web shots throughout, The Stranger's Long Neck shows how organisations can use the 'long neck' theory to create and manage efficient and user-friendly websites.
EAN 9781408114421
ISBN 1408114429
Binding Paperback / softback
Publisher Bloomsbury Publishing PLC
Publication date June 17, 2010
Pages 224
Language English
Dimensions 235 x 171 x 13
Country United Kingdom
Readership Professional & Scholarly
Authors McGovern Gerry
Illustrations Screen shots
Manufacturer information
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