Changing World of Publishing

Changing World of Publishing

EnglishPaperback / softbackPrint on demand
Shaver, Dan
Taylor & Francis Inc
EAN: 9780805896008
Print on demand
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Detailed information

This issue represents a broad synopsis of the past, present, and future of electronic publishing. The contributors explore the opportunities and challenges related to this new distribution channel, and the effect of this change on publishers, authors/editors, distributors, and consumers. Standing with the key to the "new world," publishers will be faced with new opportunities and nagging issues related to new competition, content control, and protection of revenue streams requiring strategies that stress rationalization of distribution systems, cross-promotion, strategic pricing, and leveraging to new revenue sources. In addition, this issue also highlights the objections of consumers to these types of change, the benefits of the new technology for consumers, and the adaptation of the publishing industry as a whole.

EAN 9780805896008
ISBN 0805896007
Binding Paperback / softback
Publisher Taylor & Francis Inc
Publication date March 1, 2000
Pages 74
Language English
Dimensions 229 x 152
Country United States
Authors Shaver Mary Alice; Shaver, Dan
Editors Greco Albert N.