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Essentials of Marketing

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Essentials of Marketing

EnglishPaperback / softback
Summers, Jane (University of Southern Queensland)
Cengage Learning EMEA
EAN: 9780170137324
Awaiting reprint, reprint date unknown
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CZK 2,965
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Detailed information

Covering introductory marketing theory in a concise and well structured format, this fully revised and updated third Asia Pacific edition enables students to easily understand and apply the principles of marketing.
EAN 9780170137324
ISBN 0170137325
Binding Paperback / softback
Publisher Cengage Learning EMEA
Publication date December 1, 2008
Pages 560
Language English
Dimensions 275 x 210 x 20
Country United Kingdom
Readership Tertiary Education
Authors Gardiner, Michael (University of Southern Queensland); Hair, Joseph (Louisiana State University); Lamb, Charles (Texas Christian University); McDaniel, Carl (University of Texas, Arlington); Summers, Jane (University of Southern Queensland)
Edition 3 ed
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25,684,049 books and 4,731,715 eBooks currently available
Free personal pick-up
at 9 locations throughout the Czech Republic
Free shipping for purchases over CZK 1,000
Books from all over the world

Visa

Visa Electron

Mastercard

Maestro

Endered Card

Sodexo Pluxee

ISO 9001 Certification - Bureau Veritas

ISO 27001 Certification - Bureau Veritas

CZECH Stability Award

Asociace pro elektronickou komerci

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226 220 816

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