Rhetoric of Machine Aesthetics

Rhetoric of Machine Aesthetics

EnglishHardbackPrint on demand
Brummett, Barry
Bloomsbury Publishing PLC
EAN: 9780275966447
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Detailed information

Brummett addresses the question of how the aesthetic experience of machines can have rhetorical influence. He develops a theory of machine aesthetics, showing nine dimensions of the aesthetic experience of machines and machine-like objects or activities. He identifies three general types of machine aesthetics: Mechtech, classical machine aesthetics based on hardware, gears, pistons, and so forth; Electrotech, high technology machine aesthetics based on the ability of electricity to put machinery on the human scale; and Chaotech, the aesthetic appeal of the decayed machine. In each case, rhetorical applications of the aesthetic are explored. A final critical application shows how the film Brazil warns its audience that fascism can be supported by simulations based on machine aesthetics. Brummett's book develops and articulates ideas in the fields of rhetoric and literature that have not been brought together before. In a radical departure, Brummett sees machines not as passive backdrops to human intercourse, but rather as possessing a powerful rhetoric of their own. The book will be of great interest to scholars and students of communications, art, and aesthetics.
EAN 9780275966447
ISBN 0275966445
Binding Hardback
Publisher Bloomsbury Publishing PLC
Publication date July 30, 1999
Pages 160
Language English
Dimensions 235 x 156
Country United States
Readership Professional & Scholarly
Authors Brummett, Barry
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