Mass Advertising as Social Forecast

Mass Advertising as Social Forecast

EnglishHardbackPrint on demand
Fowles Jib
Bloomsbury Publishing PLC
EAN: 9780837185958
Print on demand
Delivery on Friday, 14. of March 2025
CZK 1,407
Common price CZK 1,563
Discount 10%
pc
Do you want this product today?
Oxford Bookshop Praha Korunní
not available
Librairie Francophone Praha Štěpánská
not available
Oxford Bookshop Ostrava
not available
Oxford Bookshop Olomouc
not available
Oxford Bookshop Plzeň
not available
Oxford Bookshop Brno
not available
Oxford Bookshop Hradec Králové
not available
Oxford Bookshop České Budějovice
not available
Oxford Bookshop Liberec
not available

Detailed information

Fowles asserts that the appeals of mass advertising reflect the motivational state of the targeted audience and that these motivational states anticipate socio-cultural change. Using advertising of 1950, 1960, and 1970, Fowles determined that the unsatisfied motives of Americans do vary over time. From this data, he constructs a forecast of our socio-cultural state in 1980 and predicts an increasingly isolationist U.S.
EAN 9780837185958
ISBN 0837185955
Binding Hardback
Publisher Bloomsbury Publishing PLC
Publication date August 10, 1976
Pages 156
Language English
Dimensions 216 x 140
Country United States
Readership General
Authors Fowles Jib
Manufacturer information
The manufacturer's contact information is currently not available online, we are working intensively on the axle. If you need information, write us on helpdesk@megabooks.sk, we will be happy to provide it.