Models of Opportunity

Models of Opportunity

EnglishPaperback / softbackPrint on demand
George Gerard
Cambridge University Press
EAN: 9780521170840
Print on demand
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Detailed information

Entrepreneurship is changing. Technology and social networks create a smaller world, but widen the opportunity horizon. Today's entrepreneurs build organisations and create value in entirely new ways and with entirely new tools. Rather than just exploit new ideas, innovative entrepreneurs design organisations to make sense of unlikely opportunities. The time has come to overhaul what we know about entrepreneurship and business models. Models of Opportunity links scholarly research on business models and organisational design to the reality of building entrepreneurial firms. It provides actionable advice based on a deeper understanding of how business models function and change. The six insights extend corporate strategy and entrepreneurship in a completely new direction. Case studies of innovative companies across industries demonstrate how visionary entrepreneurs achieve unexpected results. The insights, tools and cases, provide a fresh perspective on emerging trends in entrepreneurship, organisational change and high-growth firms.
EAN 9780521170840
ISBN 0521170842
Binding Paperback / softback
Publisher Cambridge University Press
Publication date February 16, 2012
Pages 320
Language English
Dimensions 227 x 153 x 14
Country United Kingdom
Readership Professional & Scholarly
Authors Bock Adam J.; George Gerard
Illustrations 18 Tables, black and white; 24 Line drawings, unspecified