Collective Action in Organizations

Collective Action in Organizations

EnglishHardbackPrint on demand
Bimber Bruce
Cambridge University Press
EAN: 9780521191722
Print on demand
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Challenging the notion that digital media render traditional, formal organizations irrelevant, this book offers a new theory of collective action and organizing. Based on extensive surveys and interviews with members of three influential and distinctive organizations in the United States - The American Legion, AARP and MoveOn - the authors reconceptualize collective action as a phenomenon in which technology enhances people's ability to cross boundaries in order to interact with one another and engage with organizations. By developing a theory of Collective Action Space, Bimber, Flanagin and Stohl explore how people's attitudes, behaviors, motivations, goals and digital media use are related to their organizational involvement. They find that using technology does not necessarily make people more likely to act collectively, but contributes to a diversity of 'participatory styles', which hinge on people's interaction with one another and the extent to which they shape organizational agendas. In the digital media age, organizations do not simply recruit people into roles, they provide contexts in which people are able to construct their own collective experiences.
EAN 9780521191722
ISBN 0521191726
Binding Hardback
Publisher Cambridge University Press
Publication date February 29, 2012
Pages 240
Language English
Dimensions 235 x 158 x 15
Country United Kingdom
Authors Bimber Bruce; Flanagin Andrew; Stohl Cynthia
Illustrations 17 Tables, unspecified; 9 Line drawings, unspecified
Series Communication, Society and Politics