Media and Communication Research Methods

In this new edition, Arthur Asa Berger employs his signature style - a practical focus, the use of numerous examples, a step-by-step approach, and humour - to update and enhance this must-have introductory text. Combining both qualitative and quantitative research methods, this book covers the topics thoroughly and is clearly written and engaging. This book is ideal for beginning research students both at the graduate and undergraduate level because it is clear, concise, and accompanied by many detailed examples.