PROMO2

PROMO2

EnglishMixed media product
O'Guinn, Thomas
Cengage Learning EMEA
EAN: 9781133626176
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Delivery on Tuesday, 21. of January 2025
CZK 1,791
Common price CZK 1,990
Discount 10%
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Detailed information

Created by the continuous feedback of a "student-tested, faculty-approved" process, PROMO 2e delivers a visually appealing, succinct print component, tear-out review cards for students and instructors and a consistent online offering with CourseMate that includes an eBook in addition to a set of interactive digital tools all at a value-based price and proven to increase retention and outcomes. PROMO 2e is written in a concise style with plenty of real-world examples to illustrate the concepts of promotion and give students a glimpse into the industry and the challenges it faces.

Attention CourseMate user: The CourseMate platform is being sunset and will not be sold with this title after December 31st, 2019. Cengage will support existing users of CourseMate through August 1st, 2020.
EAN 9781133626176
ISBN 1133626173
Binding Mixed media product
Publisher Cengage Learning EMEA
Publication date June 18, 2012
Pages 368
Language English
Dimensions 246 x 189 x 20
Readership Tertiary Education
Authors Allen, Chris; O'Guinn, Thomas; Semenik, Richard
Edition 2th ed.