Guide to International Student Recruitment

This carefully crafted guide showcases all aspects of recruiting, including ethics; effective strategic planning; credential evaluation; visas; print, Web, and mobile advertising and marketing; international travel; recruitment fairs; measuring results of efforts; on-campus recruitment team-building; developing overseas networks; alumni contacts; working with third-party agents; and has a full index. Includes information on recruiting for two-year colleges, as well as intensive English, graduate, and MBA programs.