Project Marketing

Project Marketing

EnglishPaperback / softback
Cova Bernard
John Wiley & Sons Inc
EAN: 9780471486640
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Detailed information

Project Marketing: Beyond Competitive Bidding is the first English language book that focuses specifically on this important, emerging subject.  Project marketing relates to the various marketing activities that take place prior to winning a contract.  It deals with marketing of large and complex projects such as the construction of buildings and power stations.
EAN 9780471486640
ISBN 0471486647
Binding Paperback / softback
Publisher John Wiley & Sons Inc
Publication date March 22, 2002
Pages 240
Language English
Dimensions 246 x 171 x 14
Country United States
Readership Professional & Scholarly
Authors Cova Bernard; Ghauri Pervez; Salle Robert
Illustrations w. num. figs.
Edition 1. Auflage