Entrepreneurship in the Hospitality, Tourism and Leisure Industries

Entrepreneurship in the Hospitality, Tourism and Leisure Industries

EnglishPaperback / softbackPrint on demand
Rimmington Michael
Taylor & Francis Ltd
EAN: 9780750640978
Print on demand
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Detailed information

Entrepreneurship is the engine that drives any successful industry or economy. In the rapidly evolving hospitality, tourism and leisure sector worldwide this is particularly true. This new text is designed to develop a greater understanding of the process and context for entrepreneurship as well as to provide key concepts which will enable the reader to become more entrepreneurial themselves.

The text unites appropriate theory with copious real world examples giving the student, manager or trainer a powerful framework for understanding every aspect of this vital business function. Rigorously developed by authors with wide teaching and industry experience it contains:
*Clear learning objectives and teaching structure *Up-to-date cases throughout *The widest possible coverage of the latest research and literature *A clear focus on the dynamic hospitality, tourism and leisure sector.

Entrepreneurship in the Hospitality, Tourism and Leisure Industries is an essential teaching tool and reference on all serious academic and professional courses and gives a uniquely powerful overview of the subject for students and trainees.

EAN 9780750640978
ISBN 0750640979
Binding Paperback / softback
Publisher Taylor & Francis Ltd
Publication date December 10, 1998
Pages 268
Language English
Dimensions 246 x 189
Country United Kingdom
Readership Tertiary Education
Authors Morrison Alison; Rimmington Michael; Williams Clare